📝 A small note about me: I was born and raised in Jacksonville, Florida. I moved to Europe officially when I was 21 years old and have been living and working here ever since.

<aside> 🎨 Hello! My background is a blend of content strategy, performance marketing, multimedia production, and brand development. With 7 years of professional experience in travel, health, and DTC spaces, I’ve crafted narratives across various platforms—ads, landing pages, and even YouTube series—finding that perfect balance between creative storytelling, brand campaigns, and performance-focused goals.

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Click below to view my portfolio:

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💼 Experience

Sr. Product Manager CRO/Creative Strategy | Primal Harvest

Berlin, Germany (Remote) August 2022 – Present

• Lead creative and performance teams across acquisition funnels and content production.
• Manage a team of 5 (designers, copywriters, content managers); oversee prioritization, timelines, and outcomes.
• Drive testing strategy with 150+ A/B tests across Google, Bing & Facebook.
• Created CRO roadmap; boosted subscription rate to surpass one-time purchases within 6 months.

Creative Marketing Manager | Prime6 Brands

Cologne (Remote), Germany | Feb 2020 – Jul 2022

• Oversaw ad content and landing page production across Facebook, Google, TikTok & Amazon.

• Analyzed campaign and page data to identify high-impact optimizations.

• Launched brand initiatives including ambassador programs, quizzes & content pages.

• Managed video shoots and creative asset production for performance campaigns.

  

Content Editor | Social Sweethearts

Cologne, Germany | Jun 2019 – Jan 2020

• Created and optimized viral content; conducted U.S. market research and competitor analysis.

Content Specialist | Bus2alps